That’s what actors David Koechner (Anchorman 2) and Harlan Williams (Half Baked) are claiming to have created with the social media platform’s new video tool. Twitterers have taken to the new function since Instagram introduced it last month. As with Twitter‘s 6-second looping video Vine app, Hollywood marketers are exploring ways to exploit the promo potential in its 15-second video capability starting with Open Road, who jumped ahead of the competition with yesterday’s Jobs Instagram trailer. Koechner and Williams may or may not be “first” Instagrammers on the block to string together a narrative story told entirely in quarter-minute sequences, but they may be the first to partner with producers (Karen Lucey from Off the Record Media and Steve Barnett), develop a script with two additional writers (Joe Homokay and James Penland), and carefully compose 8 15-second sequences of footage into a two-parter tale. The bud cop story shot on iPhones is dubbed Steady and Shakes. Check out the first segment via Koechner’s Instagram page:
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