DreamWorks Animation has found the person to spearhead its march into TV programming. The studio announced today as part of its second-quarter earnings call that former top Nickelodeon programming executive Marjorie Cohn has been named DWA’s first Head of Television. Cohn departed Nick in April ending a 26-year tenure during which she shepherded some of Nick’s biggest hits including Rugrats, iCarly and SpongeBob SquarePants, making the network the No. 1 kids broadcaster in the world. At DWA, she will oversee production and development of the studio’s growing TV business that includes last year’s acquisition of Classic Media’s extensive property portfolio, followed this year by production and distribution agreements with Netflix and Germany’s Super RTL. In all she will be responsible for 1200 new original episodes over the next five years. “Having Margie join us to oversee our television efforts is an incredible coup for DreamWorks Animation. She is uniquely suited with the experience, skill and creativity to immediately dive in and oversee our aggressive expansion into this space,” DreamWorks Animation COO Ann Daly said. “Margie has tremendous instincts when it comes to kids’ programming, and we can’t wait to unleash her creative force on DreamWorks’ vast IP to bring exciting new content to families across the world.”
Joining Cohn as Head of Television Production is TV veteran Mark Taylor, who most recently led Nickelodeon Animation Studio as SVP and General Manager; Cohn and Taylor worked together for 15 years at Nickelodeon. Peter Gal, the DWA executive who oversees creative on DreamWorks Dragons: Riders Of Berk and Turbo F.A.S.T., rounds out the new leadership group as Head of Television Development.