A combination of low ratings and a sluggish ad market accounted for the 9% drop in the average price of a 30-second primetime spot on broadcast network TV versus last year’s Q1. The typical price early this year fell to $102,983, according to an analysis by media agency TargetCast tcm of data supplied by research firm NetCosts. That’s a change from the last three years, when prices rose or were mostly flat. The researchers provided selected data about individual networks, but they illustrate the differences in pricing power. Fox led the pack with an average unit cost of $172,139, followed by CBS ($116,122), ABC ($106,577) and NBC ($62,890). The Peacock network was down 27% from last year, according to TargetCast. Cable also struggled with the soft scatter market early this year. Prices for the 15 top networks among 25- to-54-year-olds were “up very slightly” to $14,865, following a 2% decline in Q4. ESPN came in at $38,943 early this year, ahead of TNT’s $21,679.
Broadcast Network Ad Prices Decline In Q1 For First Time In Three Years: Report
For all of Deadline’s headlines, follow us @Deadline on Twitter
Sign up for Newsletters
Trending Now on Deadline
More From Lieberman
- Now That He's At Carmike, Can Bud Mayo Lead Theaters' Alternative Content Revolution?
- Cable Milestone: Operators Have More Broadband Subs Than TV Ones
- Look Out Gannett: Carl Icahn Buys 6.6% Stake
- Warren Buffett Sends A Mixed Message To John Malone As He Buys Into Charter But Unloads Starz
- Citing “Insulting” Criticism, Comcast And Time Warner Cable Withdraw Funding For Dinner Honoring FCC Commissioner
- Televisa Partners With MiTu To Develop Spanish-Language Digital Content