Once again, the CW was the first broadcast network to complete its upfront sales. I hear the network sold about 75% of its ad inventory, logging CPM increases in the 5%-6% range. Its total volume is in line with last year, when the network racked up about $410M in commitments at 7% CPM increases. Advertisers appear encouraged that CW bet on more broader-appeal shows following the success of Arrow last season. For a third consecutive year, the CW is selling convergence packages, combining on-air, online and mobile viewing. Most of the other broadcast networks also are in the homestretch and should finish their upfront sales soon.
The CW Wraps Upfronts Sales
What's Hot on Deadline
Bart & Fleming: Spy Pics And Tom Cruise; Adult Films And Meryl Streep; Why Most Films About Journalists Don't Work
'Rogue Nation' Puts Cruise In Control At $65M Offshore; Sets Career & 'M:I' Franchise Bests - Intl Box Office Update