Once again, the CW was the first broadcast network to complete its upfront sales. I hear the network sold about 75% of its ad inventory, logging CPM increases in the 5%-6% range. Its total volume is in line with last year, when the network racked up about $410M in commitments at 7% CPM increases. Advertisers appear encouraged that CW bet on more broader-appeal shows following the success of Arrow last season. For a third consecutive year, the CW is selling convergence packages, combining on-air, online and mobile viewing. Most of the other broadcast networks also are in the homestretch and should finish their upfront sales soon.
The CW Wraps Upfronts Sales
What's Hot on Deadline
Latest TV News
- ‘Red Oaks’ Appropriately Channels The ’80s In Faux TV Promo
- Donald Trump’s Debate 3 Performance Outstrips Cubs Game To Win Social Race
- ABC Buys Friends Comedy From ‘Wet Hot American Summer’ Co-EP Christina Lee
- Louis C.K., Tracy Morgan & Ryan Reynolds Join ‘Conan’s First New York Week Since 2011
- Obamageddon The Final Ride: POTUS Now In L.A For ‘Kimmel’ & Last Fundraisers
- Why Does Time Warner Want To Sell To AT&T, And What Will It Mean For Media?