EXCLUSIVE: Another company of a Canadian TV producer is setting its sights on the U.S. scripted market. Alyson Richards (HBO Canada’s Living in Your Car, Quality Balls) has launched Edyson Entertainment, which will have offices in Los Angeles and Toronto. Veteran longform producer Ed Gernon (Joan of Arc, Judy Garland: Me & My Shadows) will head up Edyson’s U.S. operation, marking the former Alliance Atlantis executive’s return to the business. Edyson plans to develop and produce TV projects with an emphasis on scripted drama and longform/miniseries. “Not only is the TV landscape beginning to shift back toward miniseries, Ed’s forte, but the longform pre-sale co-production model he helped pioneer is beginning to find its way into TV series financing as well,” Richards said. For distribution, the company has signed a first-look deal with UK-, Toronto- and LA-based distributor Content Media Corp. led by CEO John Schmidt and TV president Greg Phillips.
Gernon spent 12 years at Alliance Atlantis, turning the company into a top supplier of movies and miniseries for network and cable TV. Gernon, who ran the longform division as EVP Movies, Minis and Motion Pictures, abruptly exited the company in 2003 over controversy stemming from Alliance Atlantis’ Hitler miniseries.