Burbank, CA – June 12, 2013 – Legendary Entertainment announced today that former EA Sports executive Christopher Erb is the new Executive Vice President of Brand Marketing. In this role the award-winning marketing veteran is charged with further growing Legendary’s autonomous brand identity across the consumer and business marketplaces. He began May 23 in the company’s Burbank headquarters, and reports to Jon Jashni, President and Chief Creative Officer of Legendary Entertainment. Erb, who will work closely with the company’s current marketing and communications teams, will also oversee all aspects of Legendary’s social media and consumer marketing campaigns. Erb will work alongside Emily Castel and her Five33 marketing team whose agency Legendary acquired earlier in May.
Prior to Legendary Erb was with EA for nearly eight years, and served as Vice President of Brand Marketing for EA Sports where he was acknowledged for revolutionizing the way the company marketed to consumers. While there he pioneered the idea of applying the theatrical model of partnership and collaboration to video game releases, and was a key architect in developing EA Sports into the mainstream. His work includes innovative collaborations with global, Fortune 500 brands such as Coca-Cola, Nike, Microsoft, McDonald’s, Procter & Gamble, Monster Products, and Budweiser.