The multimedia celebrity — in her new role as Chief Creative Officer of NUVOtv — spoke in broad terms at the cable industry confab this morning about plans for this summer to reignite the English-language network that targets young Latinos. Channels such as MTV and BET attracted viewers “with music first and the network grew from there,” she says. But for NUVOtv scripted programming is “a big thing for me…One show can launch a network. One amazing show.” Her production company, Nuyorican Productions, will be in the mix, and she’ll appear on air “because I was available.” In addition to star power, Lopez says she can help the network with her relationships, including with CAA, which she called “a great agency with a wealth of writers, directors and actors.” Lopez says her title at the network isn’t just ceremonial. “I had a lot of ideas about the network and what it should be.….It represents something bigger than television. It represents a community” that’s been ignored, she says. But Lopez declined to discuss whether she might play a role in the revival of American Idol. “That’s just a rumor,” she says. “I have no announcements to make on that.”
Jennifer Lopez Says NUVOtv Will Feature Scripted Programming: Cable Show
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