Quentin Tarantino‘s Django Unchained re-opened yesterday in China to disappointing numbers after it was yanked suddenly from the country’s theaters last month. Some “minor changes” were made, according to Shanghai’s UME Cineplex. The re-do reportedly is three minutes shorter, with nudity scenes omitted. The actioner about race relations was pulled within minutes into screenings on April 11, its opening day in China, without an official explanation. The film was expected to take in “a conservative 60 million yuan ($9.8M) in ticket sales” during its April debut, according to China Daily. But Sunday’s re-opening was poor. “The film’s seat occupancy rate is below 30 percent as of 3:30 this afternoon,” Zhang Wenwen, manager of Wanda International Cineplex, Beijing, told China Daily. In Shanghai, UME International Cineplex in Xintiandi showed a 50 percent rate, but that was still below the box office average compared with other Hollywood movies, including Iron Man 3 and Tom Cruise’s Oblivion, which debuted on Friday. Sony Pictures handled the international rollout of the film, which is a co-production between The Weinstein Company and Sony.
Shorter ‘Django Unchained’ Flops In Return To Chinese Theaters
For all of Deadline’s headlines, follow us @Deadline on Twitter
Sign up for Newsletters
Trending Now on Deadline
Parkinson's & Robin Williams: Ex-Time Warner Chief Jerry Levin's Personal Reveal - Turning Tragedy Into Legacy
More From Team
- Starz's Cult Comedy 'Party Down' Heads To Hulu
- EOne Gets Into Business With Indie Producer David Lancaster
- Napa Valley Film Fest Says “The Show Must Go On” Despite Quakes, Sets Lineup
- Keith OIbermann's ESPN2 Program Moving; He'll Anchor Some 'SportsCenter' Shows (Video)
- Hot Trailer: 'The Pyramid'
- Lionsgate Nabs Schwarzenegger Starrer 'Maggie'; Oscilloscope Rocks With 'Jingle Bell' Docu