Remember that joke Jimmy Kimmel made at ABC’s 2010 upfront a day after Fox had announced that Glee would air after its Super Bowl broadcast? “Apparently, they are trying to set a new Guinness World record for the most 43-year-old drunk guys saying ‘What the fuck is this?’ all at once”? He could crack another one tomorrow as Fox has slated another female-centered series to air after the Big Game on February 2: comedy New Girl. The quirky show starring Zooey Deschanel won’t be airing an hourlong episode. Instead, Fox plans to pair it with one of its new comedy series. Fox is launching three male comedies next fall that would work well for the football game — cop show Brooklyn Nine-Nine, Army half-hour Enlisted and guys-and-their-dads sitcom Dads. Fox seems particularly high on Dads and Brooklyn Nine-Nine, which have been slotted as part of Fox’s Tuesday comedy block.
Fox has two more new comedy series slated for midseason launch, though going with a fall freshman that had already showed promise would make more sense, like CBS’ decision to air Elementary after this year’s Super Bowl. However, more than anyone else in the past decade in a half, Fox has used the Super Bowl to successfully launch two comedy series — toons Family Guy and American Dad. Like this year, Fox paired both with an established comedy, The Simpsons. Both Family Guy and American Dad hail from Seth MacFarlane, who also is behind Dads.