New York, NY (May 6, 2013)–Multimedia entertainment studio Electus, an operating business of IAC (Nasdaq: IACI), today announced a strategic investment in Hud:sun Media, a production and entertainment company founded by Michael Rourke and MDC Partners in 2010. Helmed by CEO Rourke, Hud:sun Media will work closely with Electus to develop and produce programming for television, digital and content marketing, both domestically and internationally.
“Michael’s tremendous work with brands is one of the many driving forces that has allowed him to build Hud:sun Media into a multidimensional content company. He and his team produce premium content that truly resonates with audiences all around the world,” said Chris Grant, CEO of Electus. “Hud:sun Media is already a very strong independent player and we believe this partnership makes Hud:sun’s potential limitless.”
“Electus is the perfect partner for Hud:sun Media,” said Rourke. “Ben Silverman, Chris Grant, and Drew Buckley have truly created a next generation studio model with great creative content, terrific brand relationships and unparalleled distribution muscle. The power and reach of Electus, coupled with the influence and expertise of MDC Partners, gives Hud:sun Media tremendous momentum for the future.”
Dedicated to developing, producing and distributing premium content across every platform, Hud:sun Media currently produces “Pregnant in Heels” for Bravo, as well as “I’m Having Their Baby,” a groundbreaking adoption docuseries for Oxygen. In 2013, Hud:sun Media is in development on a number of new television shows in both cable and broadcast. Digitally, Hud:sun Media created and produced “Style Studio with Rebecca Minkoff” for Yahoo, launched “Decoding Style with Nina Garcia” with AOL, and produced the video content for Conde Nast Entertainment’s digital launch of Glamour and GQ. Hud:sun Media has quickly emerged as a leading branded content company working with brands such as Nine West, for which it launched the new digital fashion network “Channel 9,” now a leading fashion channel on YouTube. The company also engaged audiences on behalf of Mattel’s Barbie Brands by launching the groundbreaking online show, “Genuine Ken: The Search for the Great American Boyfriend” on Hulu, and created the original web series “Unracked with Gilt Groupe.”
Electus Invests In TV Producer Hud:sun
For all of Deadline’s headlines, follow us @Deadline on Twitter