CORE Media Group is said to be testing the market to sell off Elvis Presley’s Graceland mansion and rights to images of Presley and Muhammad Ali. The Financial Times reports the assets could fetch more than $200M. Citing people familiar with the matter, the FT says CORE, which co-produces American Idol, is eyeing bidders in Asia, Europe and the U.S. for Elvis Presley Enterprises and Muhammad Ali Enterprises. The Raine Group has been hired to advise. However, if it is not satisfied with offers, CORE could retain the properties. Combined, the assets generate about $60M a year in revenues.
CORE Media Group Seeking Buyers For Elvis Presley, Muhammad Ali Rights: FT
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