In TV Guide Network‘s first programming announcement since CBS Corp acquired 50% of the cable network to partner with Lionsgate, TVGN has acquired exclusive basic cable rights to CBS soap The Young And The Restless. The deal, brokered by Sony TV, which produces the popular daytime drama, will start in the summer when Y&R will move from SoapNet, where it has done well in the ratings, to TVGN, keeping its 7 PM time slot. Y&R will continue to air day-and-date with its broadcast on CBS. Y&R is the first daytime drama to lock in a new cable home as SoapNet continues its transformation into Disney Jr. One of the most popular franchises in daytime television history, Y&R recently celebrated 40 years on the air on CBS. It has been the top-rated daytime drama for more than 24 years and continues to be the No. 1 network TV soap among total viewers and key demos, including women 18-49 and 25-54. Y&R has also been SoapNet’s No. 1 series for five consecutive years, delivering a significant audience share among women 18-49 and 25-54 — two key demos for TVGN. Y&R, which is produced by Bell Dramatic Serial Co. in association with Sony TV, has received 119 Daytime Emmy Awards, more than any other daytime drama, and 412 Emmy nominations.
TVGN Acquires Basic Cable Rights To CBS/Sony TV’s ‘The Young And The Restless’
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