Simon Cowell‘s Britain’s Got Talent dropped slightly on Saturday from its debut last week, scoring 10.3M viewers for a 47% share, UK network ITV said. The show peaked with an audience of 12.1M, but that was down from a high of 13M on April 13. After going head-to-head with BGT last week, rival show The Voice UK moved out of its way on Saturday. The two shows jockeyed for position last year and this year has been no different with time slots frequently shifting. But the BBC this weekend set The Voice to start at 8:20 PM (BGT starts at 7 PM) and according to overnights, its ratings grew with a season high of 7.92M viewers. That was up 1.25M on the week prior. It peaked at 9.08M.
Meanwhile, controversy seems to be following BGT this season. Last week’s episode featured two acts that were deemed inappropriate by some in the Twittersphere and by a group that campaigns for family values in the media. This Saturday, a five-year-old moved through to the next round with a dance routine, spurring viewers and a child protection group to wonder about his coping mechanisms. A spokesman for BGT told The Daily Mail that contestants’ welfare is the show’s “number one priority.”