The season three premiere of MTV’s comedy Awkward last night garnered a 2.3 P12-34 rating for each of the two back-to-back episodes. That was up 5% from the show’s season two premiere and up 35% from Awkward‘s series debut to set a new season opener high mark. The series created by Lauren Iungerich also had its highest rating ever among teens, with a 4.0 rating for the 10 PM episode and a 3.9 for the 10:30 PM episode. The two Awkward episodes ranked as the top 2 telecasts yesterday among 12-34, teens and female teens. Awkward was also the most social TV program of the day, with a quarter of all Twitter TV conversations centering around the series, according to Social Guide.
Meanwhile, the ninth season premiere of Discovery‘s Deadliest Catch drew a 1.6/4 in adults 18-49 and 3.5 million total viewers, up 12% in the demo and 11% in total viewers from last season to post the veteran reality series’ best score in almost two years. It boosted Discovery to No. 1 among cable networks in adults 18-49 (1.2/3).