CBS is not wasting any time putting a stamp on TVGN. Just three weeks after CBS Corp. acquired half of the cable network to form a partnership with Lionsgate, TVGN has named a new president, Fuse’s Brad Schwartz. His full title will be President of Entertainment and Media and his main responsibility is to oversee programming for the network, which is expected to ramp up its original slate and undergo a creative overhaul. “This partnership is all about improving a property that has tremendous potential it has yet to realize,” said CBS Corp. CEO Leslie Moonves. “The key to that improvement will be growing the quality of the programming offered to the more than 80 million viewers who have access to TVGN.”
TVGN has been without a permanent president since January when Mike Mahan stepped down as President of TV Guide, the company that encompasses the TVGN and TVGuide.com. (He has since joined dick clark prods. as president of parent company DC Media). For the past three months, Dennis Miller, strategic adviser of TV Guide co-owner Lionsgate, had served as interim president. He now has been named President of Operations and will continue to manage affiliate sales, finance and operational strategy, working closely with Schwartz in ad sales, which will report to both of them. Schwartz comes from a music/pop culture cable TV background. He most recently was SVP of Programming and Operations for music channel Fuse. He previously served as General Manager of a suite of eight CTV music and pop culture cable networks in Canada, including MTV Canada, MuchMusic, MTV2 and MuchMore, and Director of Global Marketing Partnerships at MTV. Here is the official release:
LOS ANGELES, April 15, 2013 – TVGN today named Brad Schwartz to be President of Entertainment and Media in its first executive appointment as part of the new CBS Corporation and Lionsgate partnership. Schwartz, who has served as a top programming executive for Fuse, CTV (Canada) and MTV, will oversee programming, scheduling, marketing and creative operations for the channel and will report to TVGN’s Board of Directors.
“This partnership is all about improving a property that has tremendous potential it has yet to realize,” said Leslie Moonves, President and CEO, CBS Corporation. “The key to that improvement will be growing the quality of the programming offered to the more than 80 million viewers who have access to TVGN. I can think of no better person to manage that process than Brad. He’s a terrific addition to the team. All his experience has prepared him for this role, and I look forward to the contribution he will make as he leads this exciting new effort.”
“Brad is a gifted and astute young programming executive with a hip sensibility who knows how to create exciting branded content for an emerging channel,” said Lionsgate Chief Executive Officer Jon Feltheimer. “He has his finger on the pulse of pop culture and is ideally qualified to help TVGN fulfill its promise as a premiere destination for celebrating the world of entertainment.”
Schwartz most recently was Senior Vice President of Programming and Operations for Fuse at MSG Media, a national TV network devoted to music. He previously served as General Manager of a suite of eight music and pop culture cable networks in Canada, part of Bell Media’s CTV, including MTV Canada, MuchMusic, MTV2 and MuchMore.
Prior to that, Schwartz was Director of Global Marketing Partnerships at MTV and began his career working for Lorne Michaels at Saturday Night Live.
“I’m thrilled to join TVGN, a network backed by the programming and content resources of CBS and Lionsgate and available in more than 80 million homes,” said Schwartz. “This is an incredible opportunity to build an emerging brand on the cable television landscape.”
The Company also announced that Dennis Miller, former interim President of TVGN, has been named President of Operations. In this new role for the network, Miller will continue to manage affiliate sales, finance and operational strategy, working closely with Schwartz in Advertising Sales, which will report to them both.
Feltheimer added: “Dennis has done an outstanding job as interim President, and we are very pleased that he will continue to guide these important businesses. We are very fortunate to be able to add his significant talents to those of Brad and the rest of the team as we grow this property from the ground up.”