It hasn’t been the best week for NBC, which just found out that for the first time in network history it finished fifth behind Spanish-language Univision in the just completed February sweep. Even Jay Leno bashed his network during his Tonight Show monologue last night, rattling off a string of jokes at his bosses’ expense (example: “NBC is doing so badly we don’t have reruns anymore because nobody saw the shows the first time”). Now comes word that the network’s Cleveland affiliate WKYC-TV bumped last night’s scheduled repeats of The Office and Law & Order: SVU, as well as a new 1600 Penn (ouch), for a two-hour Matlock movie that originally aired in 1992. It’s doing it again to the struggling Thursday lineup on March 7 for another Matlock movie.

Related: Univision Ad Boasts About Beating NBC In February Sweeps

Station president/general manager Brooke Spectorsky told Broadcasting & Cable that the move was “about maximizing station inventory” and had nothing to do with NBC’s primetime performance, and that originally the station thought 1600 Penn was going to be a repeat. WKYC, which has played the Matlock card before, is banishing NBC’s primetime lineup to a 1 AM Saturday start both weekends.

Myron Falwell
2 years
The irony is that WKYC was once owned by NBC throughout the 60s, 70s and 80s. They...
728huey
2 years
I understand what you mean about interesting shows like The Walking Dead and Mad Men, but frankly...
Steve
2 years
NBC will start to turn itself around when executives (1) quit asserting too much "creative control" over...

For the record, last night’s freshman comedy 1600 Penn continued its slide nationally, drawing a 0.9/2, down a tenth from last week to a series low. And Matlock, starring the recently Oscar In Memoriam-snubbed Andy Griffith, for karma topped a repeat of ABC’s post-Oscar Jimmy Kimmel special in the men 25-54 demo in Cleveland, B&C said.