After the spot’s debut during the Super Bowl, viewers who have downloaded the app (www.startrekmovie.com/startrekapp) can watch a longer version of the game spot as well as unlock movie tickets for special 8PM showtimes Wednesday, May 15th — two days ahead of the film’s debut Friday, May 17th. The app also enables interactive features that let users undertake Star Trek missions utilizing geo-location awareness software, image recognition technology to collect points, access additional content and work their way through the Star Trek Academy.
Super Bowl Spot: ‘Star Trek Into Darkness’; Early Screenings Unveiled
What's Hot on Deadline
'Compton' Fends Off 'War Room' From No. 1, But Faith-Based Film Finds Its Flock With $11M - Final Sunday Update
Richard Pryor Pic Set; Oprah Winfrey To Play His Brothel-Owner Grandma, Eddie Murphy "Uncle" Buck, Mike Epps And Kate Hudson As Pryor And Wife Jennifer