NBCUniversal’s Spanish-language video operation wants to be seen as a movie destination — probably a smart strategy in light of reports showing a surge in movie-going by Latino audiences. The new multi-year agreement with Lionsgate extends their relationship; the companies did not disclose financial terms. But it will bring The Hunger Games to Telemundo beginning in 2015. The agreement also includes The Last Stand, The Three Musketeers, and 16 other films. The new deal with Lionsgate “will bring blockbuster releases featuring their favorite stars, including Sylvester Stallone, Arnold Schwarzenegger and Dwayne ‘The Rock’ Johnson, directly into their living rooms.” says Telemundo VP of program planning and scheduling Maria Iregui. Telemundo says that Nielsen identified it as the top destination last year for Spanish-language TV movie viewers. Later this year her company and another NBCUniversal unit, Fandango, will launch “Fandango Cine,” a digital destination to provide movie info and ticketing for Spanish language audiences.
Telemundo Media Licensing Deal With Lionsgate Includes ‘Hunger Games’
What's Hot on Deadline
'Martian' Still Frying 'Pan' At The Weekend B.O.; 'Steve Jobs' Posting Best Theater Average This Year - Late Night Update
Latest Business News
- Obamageddon Hits Westside With POTUS Fundraisers & Road Closures
- Tegna Blacks Out Dish Network Customers In 38 Markets
- The ABCs Of Relativity: What Happened In Its Bankruptcy Case, And What’s Next?
- Paramount Extends Brad Grey To 2020 Amid Viacom Efforts To Rebuild Studio
- CAA Book Promises To Surprise, Will Hit Store Shelves Next Summer
- ‘Amazing Spider-Man 2’ Stuntman Slaps Age-Discrimination Suit On Sony, Marvel & Others