NBCUniversal’s Spanish-language video operation wants to be seen as a movie destination — probably a smart strategy in light of reports showing a surge in movie-going by Latino audiences. The new multi-year agreement with Lionsgate extends their relationship; the companies did not disclose financial terms. But it will bring The Hunger Games to Telemundo beginning in 2015. The agreement also includes The Last Stand, The Three Musketeers, and 16 other films. The new deal with Lionsgate “will bring blockbuster releases featuring their favorite stars, including Sylvester Stallone, Arnold Schwarzenegger and Dwayne ‘The Rock’ Johnson, directly into their living rooms.” says Telemundo VP of program planning and scheduling Maria Iregui. Telemundo says that Nielsen identified it as the top destination last year for Spanish-language TV movie viewers. Later this year her company and another NBCUniversal unit, Fandango, will launch “Fandango Cine,” a digital destination to provide movie info and ticketing for Spanish language audiences.
Telemundo Media Licensing Deal With Lionsgate Includes ‘Hunger Games’
What's Hot on Deadline
'Deadpool' Smacking Christian Grey's February Records With $47.5M+ Friday, Amazing $129M-$136M 4-day
WGA Awards: 'Spotlight' & 'The Big Short' Take Marquee Film Honors; 'Mad Men', 'Veep' & 'Mr. Robot' Top TV - Full List
Universal Wins 'The Grownup'; 'Gone Girl' Author Gillian Flynn Short Story Sells In High-Six-Figure Deal
Latest Business News
- Bill Cosby Fights Again To Stop Sexual Assault Case Moving Forward
- Will Hollywood’s Flood Of Franchises Beat ‘Star Wars’-Fueled 2015 Toy Sales?
- Will Smith & Alan Horn Join Obama & Katzenberg For Private L.A. Dinner – Update
- Samantha Bee Vs. The Guys On Late Night, Plus: The Coming Tony Awards Wars? – Gerard & Roth
- Hot Berlin Titles: What Buyers Are Buzzing About At The EFM
- Obamageddon Is In Effect As POTUS Arrives In L.A. For ‘Ellen’ & Fundraisers – Update