At a PBS TCA panel last month, Mr Selfridge creator Andrew Davies said that while no decision had been made on a second season, he’d already written the first episodes and was “very confident” of a renewal. He had reason to be. ITV today commissioned 10 more hourlong episodes of the period drama that stars Jeremy Piven as entrepreneur and department store revolutionary Harry Selfridge. Shooting starts in April in Greater London and Kent for a 2014 airdate that will coincide with the centenary of World War I. The first season kicks off on PBS next month.
Since launching on ITV in January, the show has a consolidated average audience of 8.5M and drew 9.4M to its peak episode. The second season will be set in 1914, just ahead of the Great War, and will add new castmembers. Also, joining Davies as lead writers will be Kate Brooke (Case Sensitive, Making Of A Lady) and Kate O’Riordan (The Bad Mother’s Handbook, The Kindness Of Strangers).
The series will be produced by Cherry Gould and executive produced by ITV Studios’ Kate Lewis alongside Davies, Brooke and O’Riordan. ITV Studios Global Entertainment is handling international.