The companies use the trendy term “curate” to describe Disney‘s role picking the music videos that will appear on their co-branded destinations. The entertainment giant will run some of VEVO‘s 50,000 music videos on Disney.com, as well as what they call “the family-friendly music video experience” that will cut across VEVO’s online, mobile, and connected TV platforms. They’ll also collaborate on music events and video premieres for Disney’s recording acts. “Music is a key component of the Disney.com offering and deepens the premium family entertainment experience we offer guests online,” Disney Interactive co-president Jimmy Pitaro says. In early May, both companies will participate in the Digital Content NewFronts, where leading online video providers will pitch advertisers to spend heavily on the fast-growing medium.
Disney Teams With VEVO To Introduce Family-Friendly Music Sites
What's Hot on Deadline
'Pacific Rim Uprising' Takes No. 1 With $23M+; 'Black Panther' Best Marvel Title Ever At Domestic B.O., Beating 'Avengers'
Latest Business News
- Netflix Teams With Formula 1 Racing For New Series
- Michael Ovitz Suing Insurer Over His Anita Busch Lawsuit Settlement
- Elon Musk Takes His Boldest Step Yet – He Deletes His Company Facebook Accounts
- SAG-AFTRA Mourns NYC Firefighter Killed Battling Blaze On Movie Set
- Arnon Milchan & Regency Countersued For Fraud Over Warren Beatty’s ‘Rules Don’t Apply’
- Russell Simmons Accused Of Rape In New Civil Suit Seeking $10 Million In Damages