The companies use the trendy term “curate” to describe Disney‘s role picking the music videos that will appear on their co-branded destinations. The entertainment giant will run some of VEVO‘s 50,000 music videos on Disney.com, as well as what they call “the family-friendly music video experience” that will cut across VEVO’s online, mobile, and connected TV platforms. They’ll also collaborate on music events and video premieres for Disney’s recording acts. “Music is a key component of the Disney.com offering and deepens the premium family entertainment experience we offer guests online,” Disney Interactive co-president Jimmy Pitaro says. In early May, both companies will participate in the Digital Content NewFronts, where leading online video providers will pitch advertisers to spend heavily on the fast-growing medium.
Disney Teams With VEVO To Introduce Family-Friendly Music Sites
What's Hot on Deadline
The Rock Rolls Over His Previous Solo Bows With Est. $46.5M 'San Andreas' Opening - Late Night Friday B.O.
'San Andreas' Review: Dwayne Johnson's Heroics Save Everything But The Script In This Disaster (Movie)