The companies use the trendy term “curate” to describe Disney‘s role picking the music videos that will appear on their co-branded destinations. The entertainment giant will run some of VEVO‘s 50,000 music videos on Disney.com, as well as what they call “the family-friendly music video experience” that will cut across VEVO’s online, mobile, and connected TV platforms. They’ll also collaborate on music events and video premieres for Disney’s recording acts. “Music is a key component of the Disney.com offering and deepens the premium family entertainment experience we offer guests online,” Disney Interactive co-president Jimmy Pitaro says. In early May, both companies will participate in the Digital Content NewFronts, where leading online video providers will pitch advertisers to spend heavily on the fast-growing medium.
Disney Teams With VEVO To Introduce Family-Friendly Music Sites
What's Hot on Deadline
Oscars: Best Picture Envelope Disaster Can't Take Away Triumph Of Best Academy Awards Show In Many A Moon(light)
Emma Stone On 'La La Land' & 'Moonlight' Best Picture Snafu: "I Was Holding The Best Actress Card The Entire Time"
Latest Business News
- Comcast CEO Says Growth From NBCU Businesses Will Offset Lower TV Ratings
- Netflix Sees $1.5B Lawsuit From Relativity Slimmed Down By Judge
- Hollywood's Union Pension Plans On Sound Financial Footing, Analysis Shows
- ‘Hamilton’s $3.1M Week Keeps Broadway Box Office On An Even Keel
- ‘Star Trek: Discovery’ To Launch By Early Fall On CBS All Access, Les Moonves Says
- Fox News’ Longtime Ad Sales Exec Paul Rittenberg To Leave In April