Almost 10 years after rejoining Columbia TriStar as Executive VP of creative advertising in the motion picture division, William Loper is out at Sony Pictures Entertainment following what a company source calls a “restructuring” of the creative department. Industry veteran Loper began his studio career at Universal three decades ago before hopping to MGM, then to Columbia/Tri-Star, where he led marketing on films including Basic Instinct and Terminator 2. He rejoined Universal in 1994 to head campaigns for titles such as A Beautiful Mind, The Mummy, and Apollo 13. Prior to returning to Columbia/Tri-Star in 2003, he created co-branded film campaigns for the Aspect Group. In recent years Loper’s campaigns for The Tourist, The Other Guys, Salt and District 9 earned Golden Trailer nominations.
Sony Creative Ad EVP William Loper Exits
For all of Deadline’s headlines, follow us @Deadline on Twitter
Sign up for Newsletters
Trending Now on Deadline
More From Yamato
- UPDATE: Fox Home Entertainment & 'Sleepy Hollow' Marketer Apologize For “Headless Day” Promo After Beheading Of Second U.S…
- Abortionist Pic 'Gosnell' Hires 'True Crime' Writer To Script
- MMA Pastor Doc 'Fight Church' Inks Distribution, Morgan Spurlock TV Deal
- Alex Kurtzman's Secret Hideout Inks 3-Year Universal Deal
- Telluride: Fandor Acquires Sci-Fi Short 'The Sand Storm' Starring Ai Weiwei
- A Year After First Peek, Universal Trailers Delayed 'Seventh Son'