BREAKING: It has only taken 007 half a century to get his due from the Academy. Oscars exec producers will include a tribute to the James Bond franchise, it was announced this morning. It’s a good idea from the standpoint of getting the masses interested in avoiding a snore-fest like last year, but the timing is also fortuitous for honoring moviedom’s most enduring feature franchise.
The most recent installment, the Sam Mendes-directed Skyfall, recently became the first 007 film to crack the $1 billion worldwide gross mark; also, Bond celebrated its 50-year anniversary with the Skyfall release.
It is a remarkable exception to how the Academy has historically dismissed the James Bond films as award-worthy. Only 1964’s Goldfinger and 1965’s Thunderball won awards, and they were for Best Effects. The 2006 film Casino Royale, which introduced Daniel Craig as 007 and is on my Top 10 favorite films, didn’t get a single Oscar nomination. Perhaps this year will be different — Javier Bardem’s villain character in Skyfall has so far been nominated for SAG and PGA Awards. I’m not sure about a Best Picture nomination, because there are so many worthy films up against Skyfall. At least the series will get a little bit of love from Oscar. Has 007 been done an injustice all these years by Oscar?
Here’s the official announcement:
“We are very happy to include a special sequence on our show saluting the Bond films on their 50th birthday,” said producers Craig Zadan and Neil Meron. “Starting with ‘Dr. No’ back in 1962, the 007 movies have become the longest-running motion picture franchise in history and a beloved global phenomenon.”
The 85th Academy Awards nominations will be announced live on Thursday, January 10, 2013, at 5:30 a.m. PT in the Academy’s Samuel Goldwyn Theater.
Academy Awards for outstanding film achievements of 2012 will be presented on Oscar® Sunday, February 24, 2013, at the Dolby Theatre™ at Hollywood & Highland Center®, and televised live on the ABC Television Network. The Oscar presentation also will be televised live in more than 225 countries worldwide.