President Barack Obama’s team used cable TV to outmaneuver Mitt Romney’s campaign in the final days before the election, according to a Reuters analysis. With polls showing a tight race, Obama’s campaign exploited cable TV’s diverse lineup to target women on channels such as Food Network and Lifetime and men on networks such as ESPN. Obama’s team used the fragmentation of cable TV’s audience to target tailored messages to voters in battleground states. Romney’s campaign relied on a more traditional mass saturation of broadcast TV. The Romney camp was entirely dark on cable TV for two of the campaign’s last seven days, according to the analysis. “We don’t know why. This was a week before the election and you’re in the fight for your life,” said Timothy Kay, political director for cable industry consortium NCC Media.
Obama Campaign Outmaneuvered Romney With Cable TV Strategy: Reuters
What's Hot on Deadline
'The Good Place's Jameela Jamil Blames Porn And Music Videos For Consent Issues Following Aziz Ansari Allegations
Two More Sexual Misconduct Allegations Against Stunt Coordinator Joel Kramer Include One Involving 10th Grade Girl
Eliza Dushku's Former Agent & A Friend Confirm Her Sexual Assault Story On 'True Lies' Set: "Nobody Really Did Anything"
Aziz Ansari Allegations Open New Chapter in #MeToo Movement, Ansari Responds "I Took Her Words to Heart"
Arnold Schwarzenegger "Shocked" About Eliza Dushku's 'True Lies' Allegations, Calls Her "So Courageous"
‘70s Screen Icon Pam Grier Speaks On Sex Harassment & Her Biopic With Jay Pharoah Playing Richard Pryor
'True Lies' Stuntman Joel Kramer Dropped By Talent Agency After Eliza Dushku Accused Him Of Sexual Assault
Latest TV News
- MPAA: Hollywood Is Key Driver Of U.S. Economy With $49 Billion Payout, Salaries Much Higher Than Nat’l Average
- ‘True Detective’: Scoot McNairy Cast In Season 3 Of HBO Anthology Series
- ‘Love Is___’: OWN Relationship Dramedy From Mara Brock Akil & Salim Akil Adds Five To Cast
- ‘Breathe’ Trailer: A Father Fights For His Dying Son In New Amazon Series
- Billboard Music Awards Gets Airdate On NBC
- Donald Trump’s Not Racist, Sarah Sanders Assures Us, Citing ‘The Apprentice’