President Barack Obama’s team used cable TV to outmaneuver Mitt Romney’s campaign in the final days before the election, according to a Reuters analysis. With polls showing a tight race, Obama’s campaign exploited cable TV’s diverse lineup to target women on channels such as Food Network and Lifetime and men on networks such as ESPN. Obama’s team used the fragmentation of cable TV’s audience to target tailored messages to voters in battleground states. Romney’s campaign relied on a more traditional mass saturation of broadcast TV. The Romney camp was entirely dark on cable TV for two of the campaign’s last seven days, according to the analysis. “We don’t know why. This was a week before the election and you’re in the fight for your life,” said Timothy Kay, political director for cable industry consortium NCC Media.
Obama Campaign Outmaneuvered Romney With Cable TV Strategy: Reuters
What's Hot on Deadline
Hollywood Cowardice: George Clooney Explains Why Sony Stood Alone In North Korean Cyberterror Attack
More From Team
- HBO Year-Ender Teases 'Game Of Thrones', 'Veep', More — Video
- Did U.S. Strike Back For Sony Hack? Massive North Korea Internet Outages Reported
- Jeff Zucker: CNN Had Terrific Year, Though “Not Without Its Challenges”
- Disney & Cable Operators Ink Retrans Deal For ABC-Owned Stations
- Alexandre Desplat On 'The Imitation Game': “I Was Moved By What Was Onscreen'
- 'Focus' Trailer: Will Smith, Margot Robbie & The Big Con