2013 got off to a solid start for Lifetime. The network’s docusoap Dance Moms opened its third season last night with a series-best 2.8 million total viewers tuning in for the 90-minute season premiere. That is a 33% jump versus the show’s summer 2012 season premiere in June. Dance Moms also averaged 1.4 million adults 18-49 viewers (+27%) and 1.1 million women 18-49 (+26%). Immediately following Dance Moms, Lifetime aired a sneak peek of new docuseries Double Divas, set at Atlanta’s boutique LiviRae Lingerie. It got decent sampling, averaging 1.5 million total viewers, about half of its lead-in. Double Divas will premiere with back-to-back half-hour episodes next Thursday, January 10, at 10 PM, immediately following Project Runway All Stars.
Lifetime’s ‘Dance Moms’ Season Debut Hits Series High, ‘Double Divas’ Previewed
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