Comedy Central has created CC Studios, a new in-house production unit that will develop content, concepts and talent for digital platforms. It will be headed by Allison Kingsley, who has been named VP Digital Development. She was previously VP Digital at Ovation. The move comes a week after Comedy Central’s head of original program Kent Alterman was promoted to president, adding the channel’s website to his purview to oversee the development and production of original content across all platforms. “Allison uses techy words I don’t understand, so I know she’s the right person for the job,” Alterman said. “Plus, as an added bonus, she has a great comedy sensibility.” The new division will centralize the network’s digital efforts which have previously spread out through marketing, as digital extensions to the linear channel’s existing series, and through atom.com’s production unit among other venues. “We took a step back from all of that, and we wanted to develop in a multi-platform way to make it more organic,” Alterman said. CC Studios will work with Comedy Central on-air talent, some of whom, like Daniel Tosh, already have an extensive digital presence, as well as up-and-coming talent. Projects that lands themselves more to digital development will be steered to the new division. After evolution online, some of them can make the transition to the linear channel. CC Studios’ inaugural slate includes four projects currently available for viewing. The first three were developed through the digital unit, the fourth was originally set up at the network. Here are details:
Host Ben Hoffman spends a weekend crashing in a house full of college dudes. Ben’s mission: get to know the typical Comedy Central fan as he prepares for production of his own show – “The Ben Show” (debuting February 28 on Comedy Central).
H. Michael Croner and Greg Worswick of the renowned Groundlings comedy troupe play Zack and Anderson – best friends who are equal parts douchebag, idiot and hopeless bromantic.
- The Lucas Brothers – Title TBD
Co-hosts Keith and Kenny bring their laid back twist to a morning show. Featuring sketches, interviews and guests like NBA stars Reggie Evans, Andray Blatche and Iman Shumpert, the show will tackle the guys’ favorite subjects – sports, music and video games.
- “Behind Amy Schumer”
A web series that gives “behind the scenes” insight into the life of burgeoning superstar Amy Schumer as she creates and stars in her first TV series (“Inside Amy Schumer” premieres on Comedy Central in April).