Advertising and communications giant WPP is buying entertainment marketing agency Filmworks China whose clients include Electronics Arts, DreamWorks and TCL Television. Founded in 2010, the Beijing-based company markets entertainment media properties, licenses merchandise and handles product placement and celebrity endorsements. It has placed Chinese brands in Hollywood properties including Transformers: Dark Of The Moon and The Big Bang Theory. In 2012, it had revenues of about $2M. WPP, which has been actively expanding in China, says the country is its 3rd largest market with $1.3B in revenues. WPP is making the purchase, for which financial terms were not disclosed, via its global media investment management arm, GroupM. The deal is subject to regulatory approval.
WPP To Acquire Filmworks China
What's Hot on Deadline
Latest International News
- TIFF 2016 Lineup Announcement Live Stream
- AMC Networks Launching Five MENA Channels With Qatar’s beIN Pay TV Platform
- Disney-Owned Foodles Production Admits Two Breaches Over Harrison Ford ‘Star Wars’ Accident
- Paramount And European Union Finalise Deal Over Anti-Trust Investigation
- Festival Fever Begins: Will ‘Magnificent Seven’ Saddle Up As Toronto Opener?
- Hollywood Has Collected More Than $860M In Foreign Levies