Viacom International Media Networks and Russia’s ProfMedia will dissolve their partnership at the end of May next year. The decision, the companies said, was mutual. In 2007, Viacom licensed MTV Russia and VH1 Russia to ProfMedia in a reported $360M deal. VIMN today said Russia “remains a critically important market” where the company is “exploring many opportunities for MTV.” The flagship channel recently celebrated year-on-year ratings gains in the territory and a joint statement notes, “While the two companies have different visions for the future, both VIMN and ProfMedia are committed to providing Russian audiences with the best in music and entertainment through their new ventures.” MTV’s music channels which VIMN operates in Russia will still be available as will Nickelodeon and Comedy Central. For its part, ProfMedia, a diversified media group that manages national network TV3 and has a controlling stake in producer/distributor Central Partnership, will next year launch Friday, a new general entertainment channel aimed at 14-44 year olds.
Viacom And ProfMedia To End MTV Partnership In Russia
What's Hot on Deadline
Film Independent Spirit Award Nominations Announced: 'Carol', 'Spotlight', 'Beasts Of Nation' Come Up Strong
CW's 'DC's Legends Of Tomorrow', 'The 100', Get Premiere Dates, 'Vampire Diaries', 'The Originals' Move To Friday
Latest International News
- The Sony Hack One Year Later: Just Who Are The Guardians Of Peace?
- 'The Martian' Closing In On $500M Global: How Fox Marketers Brought Ridley Scott’s Cool Science To The Masses
- ‘Spanish Affairs 2’ Is Latest In Euro Culture-Clash Smashes, So Why No Hwd Remakes? – Intl B.O. Postmortem
- Chiwetel Ejiofor To Receive BIFA’s Richard Harris Award
- ‘Mockingjay’ Lands At $144.5M As China & Caution In Europe Squeeze Hwd – Intl B.O. Final
- UK Cinemas Respond To Church Of England Criticism Over Refusal To Run Religious Ad Before ‘Star Wars’