It isn’t a done deal yet, but CEO Jeffrey Katzenberg tells analysts that his studio is “looking at” the possibility of releasing a third How To Train Your Dragon movie to follow the second, due in 2014. The company sees it as a potential opportunity to drive sales of licensed merchandise — which Katzenberg says will become “a bigger part of DreamWorks Animation going forward than it had been.” He wants at least one of the three movies it releases each year to have “a clear, forward leaning consumer products opportunity.” He says that Turbo (due in 2013) Dragons 2, and Trolls (2015) would fit the bill. The company also plans to bring in “high caliber manpower” to help drive its products initiatives.
DreamWorks Animation Weighs ‘How To Train Your Dragon 3′ As It Ramps Up Consumer Products
What's Hot on Deadline
Hollywood Cowardice: George Clooney Explains Why Sony Stood Alone In North Korean Cyberterror Attack
Sony Responds To President Obama's Criticism: "We Had No Choice," Still Hope To Release 'The Interview'
Obama: Sony Made Mistake Pulling 'The Interview'; U.S. Will Respond Proportionally At Time And Place We Choose -- Update
'The Interview' Release Would Have Damaged Kim Jong Un Internally, Says Rand Expert Who Saw Movie At Sony's Request
More From Lieberman
- North Korea “Responsible” For Sony Hack, FBI Confirms
- Paramount Cancels 'Team America' Showings, Theaters Say
- Movie Theater Stocks Rebound After Chains Jettison 'The Interview'
- Lionsgate Sought Deal Talks With Sony Hacked Emails Reveal
- 'The Interview' NYC Premiere Canceled
- Barry Meyer Named To Federal Reserve Bank's Board In San Francisco