BAFTA Film Awards Change Name As EE Becomes New Sponsor

When the British Academy of Film and Television Arts holds its annual film awards next year, things will look slightly different. After 15 years partnered with telecom group Orange, the BAFTAs are now hooking up with mobile operator and internet provider, EE, which is a sister brand of Orange. The ceremony will henceforth be referred to as the EE British Academy Film Awards. The annual Orange Wednesdays Rising Star Award will also drop the old label and become the EE Rising Star Award. BAFTA nominations will be announced January 9. Stephen Fry will return to host the awards ceremony on February 10.

  1. This is so embarrassing. In whole Britain they can’t find money to put a show? They have to put that sponsor name in front? How ridiculous it would sound “Pumpers Oscar Awards”, “Apple Golden Globe Awards”, @Facebook SAG awards”….

    I’m so embarrassed for British who put that sponsor name in front of prestige awards.

  2. EE is truly the worst name every for an operator.
    And you should see their dire commercials featuring Kevin Bacon. Based on the 30 year old game ‘seven degrees of Kevin Bacon’. Embarrassing

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