Today’s announcement suggests that Viacom is warming to the idea of allowing its shows to appear on TV Everywhere platforms — but still with limits. The deal with AT&T doesn’t extend to mobile devices such as tablets and smartphones. U-verse video subscribers can watch streamed shows, on-demand, both in and out of home on computers by accessing the TV Everywhere sites that Viacom runs for BET, Comedy Central, MTV, Nickelodeon, Spike, and VH1. The companies curiously say that AT&T customers “may” soon be able to access the shows on mobile devices via U-verse.com and U-verse apps. Pay TV execs consider mobile, out-of-home access critical for TV Everywhere to succeed. But Viacom has been tetchy about granting these rights, in part because it’s hard to measure the audience on mobile devices. Last year Viacom sued Time Warner Cable when it provided subscribers with an iPhone app that they could use to watch cable programming at home. They settled the case, enabling Time Warner Cable customers to watch Viacom shows on mobile devices at home. Last month they announced a deal that gives Time Warner Cable customers TV Everywhere rights on computers similar to the ones in the new arrangement with AT&T.
Viacom’s New TV Everywhere Deal With AT&T Doesn’t Include Mobile Devices
What's Hot on Deadline
Sean Spicer Says Melissa McCarthy 'Saturday Night Live' Parody "Funny"; Sean Hannity Reminds Him It's Not
'Justice League' Trailer: Wonder Woman Saves School Children, But Is Superman Still Alive? - Comic-Con
'Marvel's The Defenders' Stuns Fans With Debut Episode Screening & New Trailer For Netflix Series - Comic-Con
From ‘Fauda’s Assaf Bernstein On ‘Rose Madder' To ‘The Shining’ Onstage: What’s Behind Stephen King’s Hollywood Renaissance?
Comic-Con: 'Outlander' EP Ronald D Moore Talks Seasons 3 & 4, Diana Gabaldon, 'Battlestar Galactica' & The Changing SDCC
Latest Business News
- Anthony Scaramucci Deletes Old Tweets Because “Past Views Evolved”; Trump Lights Up Twitter Too
- Crime Experts On Bellum Entertainment Shows Halt Work Until Back Wages Are Paid
- David A. Goodman Will Be Next WGA West President
- Vice Media Cuts Staff By 2% As It Sharpens Focus On Video
- SAG-AFTRA Finalizes Field Of Candidates For President, Secretary-Treasurer
- Toronto’s Superb Soulpepper Troupe Beats ‘Hamilton’ At The Freebie Game