Today’s announcement suggests that Viacom is warming to the idea of allowing its shows to appear on TV Everywhere platforms — but still with limits. The deal with AT&T doesn’t extend to mobile devices such as tablets and smartphones. U-verse video subscribers can watch streamed shows, on-demand, both in and out of home on computers by accessing the TV Everywhere sites that Viacom runs for BET, Comedy Central, MTV, Nickelodeon, Spike, and VH1. The companies curiously say that AT&T customers “may” soon be able to access the shows on mobile devices via U-verse.com and U-verse apps. Pay TV execs consider mobile, out-of-home access critical for TV Everywhere to succeed. But Viacom has been tetchy about granting these rights, in part because it’s hard to measure the audience on mobile devices. Last year Viacom sued Time Warner Cable when it provided subscribers with an iPhone app that they could use to watch cable programming at home. They settled the case, enabling Time Warner Cable customers to watch Viacom shows on mobile devices at home. Last month they announced a deal that gives Time Warner Cable customers TV Everywhere rights on computers similar to the ones in the new arrangement with AT&T.
Viacom’s New TV Everywhere Deal With AT&T Doesn’t Include Mobile Devices
What's Hot on Deadline
'Avengers: Infinity War' Already The Best-Selling Superhero Movie In Advance Ticket Sales, Beating 'Black Panther'
California Pol To Wolf Blitzer: Donald Trump "Spinning Out Of Control", Serious Security Threat, Has To Go
Latest Business News
- Attorney General Jeff Sessions Fires FBI Deputy Director Andrew McCabe
- Hispanic Group Urges Netflix To Give ‘One Day At A Time’ A Season 3
- California Pol To Wolf Blitzer: Donald Trump “Spinning Out Of Control”, Serious Security Threat, Has To Go
- ‘Can You Ever Forgive Me?’ First Look Trailer Showcases Melissa McCarthy As Literary Forger Lee Israel
- Saudi Arabia Fund Deal For Endeavor Stake Could Close In Week’s Time For $400M
- Disney CEO Bob Iger Could Earn Up To $423 Million In Compensation, Advisory Firm Says