That’s now the official name for the next generation of television sets that will offer so-called 4K images — 8M pixels of resolution — the Consumer Electronics Association just announced. “Ultra HD is the next natural step forward in display technologies, offering consumers an incredibly immersive viewing experience with outstanding new levels of picture quality,” CEA chief Gary Shapiro says. “This new terminology and the recommended attributes will help consumers navigate the marketplace to find the TV that best meets their needs.” The trade organization’s CEA Ultra HD Working Group says that Ultra High Definition TVs, monitors and projectors must offer at least 3,840 active pixels horizontally and 2,160 vertically with an aspect ratio of 16 X 9. To secure an official “Ultra HD” endorsement, devices also must have at least one digital input that can accept 4K video without having to up-convert the signal. CEA says it expects Ultra HD televisions to be prominent at its January trade show in Las Vegas where manufacturers unveil their hottest new consumer electronics gadgets.
Are You Ready For “Ultra HD” TV?
For all of Deadline’s headlines, follow us @Deadline on Twitter
Sign up for Newsletters
Trending Now on Deadline
More From Lieberman
- Les Moonves: There's A “Strong Possibility” Showtime Will Be Available Without A Pay TV Subscription
- Discovery Plans To Run And Rebrand The Hub: Report
- Cable Industry Trade Confab Rebranded To INTX: The Internet And Television Expo
- Sony Slashes Profit Estimate As Mobile Phone Sales Fail To Connect
- UPDATE: FCC Net Neutrality Comment Period Closes With Record 3.7M Responses
- Scripps Networks Agrees To Supply Channels To Dish Network's Planned Streaming Video Service