LOS ANGELES/TORONTO – October 22, 2012 – Entertainment One (“eOne”) is pleased to announce that it has acquired the North American distribution rights to Scatter My Ashes at Bergdorf’s in all media from Berney Films. From director Matthew Miele, Scatter My Ashes at Bergdorf’s is narrated by William Fichtner (The Dark Knight, Black Hawk Down) and features a wide-range of devotees from both the acting and fashion worlds including; Mary-Kate & Ashley Olsen, Nicole Ritchie, Joan Rivers, Candice Bergen, Karl Lagerfeld, Vera Wang, Marc Jacobs, Georgina Chapman and Christian Louboutin. Celebrating the iconic store’s 111th anniversary, Scatter My Ashes at Bergdorf’s shares the compelling story of the legendary Fifth Avenue landmark which has launched the careers of many of the world renowned designers, and continues to be the aspiration of every designer around the globe. The story is told by fashion icons such as Karl Lagerfeld, Vera Wang, Marc Jacobs, Georgina Chapman, Christian Louboutin and Michael Kors, among others, as well as celebrity and socialite clientele, longstanding employees, and members of the Goodman family. The title comes from the New Yorker cartoon that expresses the sentiment of many of its devoted customers.
Scatter my Ashes at Bergdorf’s features Linda Fargo, Bergdorf’s answer to Anna Wintour, Fashion Director and taste maker, when it comes to what collections are featured in the store. The film also follows David Hoey and his team, who are responsible for Bergdorf’s fabled windows, pulling back the curtain with an insider’s view of the creative process, and personal shopper Betty Halbreich, whose career has seen her dress the rich and famous, from Joan Rivers to Jean Doumanian, Candice Bergen to Susan Lucci, who share their stories of her.
“We’re thrilled to add Scatter My Ashes at Bergdorf’s to our lineup in the US and Canada. It’s a creative and charming behind-the-scenes look at an American institution featuring some of today’s most established personalities,” said Dylan Wiley, VP Theatrical Marketing & Distribution, eOne Films US.
The deal was negotiated by Bob Berney, Berney Films’ CEO and Sejin Croninger, VP Worldwide Acquisitions for eOne.
Scatter My Ashes at Bergdorf’s is expected to hit theatres in the US and Canada in early 2013.