The mission is admirable. But after seeing Current TV’s struggles, I wonder whether the socially conscious film and TV production company can attract many young YouTube viewers to a channel that focuses on weighty subjects including the elections, the environment, sexism and homelessness. That’s the goal Participant has set for itself beginning today as it launches TakePart TV, which will offer what the company says will be “clever, eye-opening and optimistic content around big issues that face our planet.” Participant Television President Evan Shapiro says the channel will “bridge the gap between heartfelt idealism and slap-stick humor by bringing provocative programming that will engage dialogue and, better yet, give viewers a way to take action on the issues that they care most about.” It will launch with the channel’s flagship show, BFD: Brain Food Daily. Initial videos will examine whether reality TV is racist; whether the government should legalize prostitution, drugs and gambling; and look at 10 foods that officials should ban. Other videos will feature politically active pundits and celebrities including Dan Savage, Henry Rollins, Alison Sudol and Kobe Bryant. Participant has backed films including Good Night And Good Luck, An Inconvenient Truth, and The Help.
Participant Media Creates YouTube Channel To Promote Social Activism
For all of Deadline’s headlines, follow us @Deadline on Twitter
Sign up for Newsletters
Trending Now on Deadline
More From Lieberman
- Now That He's At Carmike, Can Bud Mayo Lead Theaters' Alternative Content Revolution?
- Cable Milestone: Operators Have More Broadband Subs Than TV Ones
- Look Out Gannett: Carl Icahn Buys 6.6% Stake
- Warren Buffett Sends A Mixed Message To John Malone As He Buys Into Charter But Unloads Starz
- Citing “Insulting” Criticism, Comcast And Time Warner Cable Withdraw Funding For Dinner Honoring FCC Commissioner
- Televisa Partners With MiTu To Develop Spanish-Language Digital Content