The ratings company made this eagerly awaited announcement as ad executives converge on New York for Advertising Week, a dizzying collection of meetings and seminars for the industry. Nielsen’s new service is sure to create some buzz. Many TV programmers have been reluctant to put their shows online because they couldn’t demonstrate to advertisers how many people were viewing on mobile devices including tablets and smartphones. The ratings company says it now can offer that information through its new Nielsen Cross-Platform Campaign Ratings, available beginning today. Tests from March through August — with companies including ESPN, Facebook, GroupM, Hulu and Unilever — showed that Nielsen could offer “comparable metrics across TV and digital, measuring unique audience on each, along with overlapping audience and total combined unique audience,” the company says. Nielsen figures that more than half of Americans watch video online. In a separate report out today, Pew Research Center’s Project for Excellence in Journalism says that 12% of tablet owners watch videos daily, and 38% watch at least once a week.
Nielsen Unveils Ratings Service That Includes Web Video Views
What's Hot on Deadline
'Comedians In Cars Getting Coffee' Moves To Netflix As Part Of Big Jerry Seinfeld Deal That Includes Specials & Series
'Hidden Figures' Calculates $27.5M Weekend, 'Rogue' Passes $500M, Other Movies Bomb Over MLK - Box Office Final
Latest Business News
- Team Trump Fires Back At Ex-‘Apprentice’ Contestant’s “Absurd” Lawsuit Over His Denial Of Her Sex Assault Claim…
- Nexstar Completes $4.6B Acquisition Of Media General
- Thomas Tull Exiting As Legendary’s Chairman & CEO
- Will Donald Trump Strip The FCC Of Some Of Its Regulatory Clout?
- YouTubers Kian Lawley & JC Caylen’s ‘H8TERS’ Gets Greenlight From Fullscreen & Astronauts Wanted
- Reality Producers Rank Best & Worst Basic Cable Companies To Work With