The call by Citi analyst Mark Mahaney is serious, but the comment is part of a joke: Netflix is “our ‘Screaming’ Buy — we say ‘Buy,’ people Scream,” he says of the controversial streaming and DVD rental company. The stock has been so beaten down that this encouraging report contributed to a more than 9.4% pop to around $61.75 in mid-afternoon trading. Mahaney didn’t change his $120 a share price target. One reason for his optimism: a Web survey with 3,800 respondents, including more than 1,200 Netflix subscribers, shows that satisfaction with the service and its content is improving. Mahaney’s comment follows a Netflix endorsement this week from prominent value-oriented hedge fund investor Whitney Tilson. He said that Netflix is a “better business than Amazon.” For perspective: Netflix is still down 11.4% so far in 2012 and down 45.8% for the last 12 months.
Netflix Shares Up After Citi Calls The Stock A “Screaming Buy”
What's Hot on Deadline
Harvey Weinstein On 'The Imitation Game,' Best Picture Dissing, Sony Hack, Netflix And Quentin Tarantino
PGA Awards: 'Birdman' Wins Top Film Prize, 'Breaking Bad' Takes Drama Trophy & 'Orange Is The New Black' Nabs Comedy
More From Lieberman
- Would A Hollywood Deal With Alibaba Be Cause For Alarm Or Elation?
- Viacom’s Philippe Dauman Made $44.3M In 2014, +19.3%
- Wall Street Wonders: Can DreamWorks Animation Survive Another Failure?
- Sony Says Hack Will Delay Financial Report; Calls Impact “Not Material”
- DreamWorks Animation Restructuring To Cut 500 Jobs With $290M Charge
- PwC Taps Martha Ruiz To Help Oversee Oscar Results