GMA’s steady rise in ratings over rival NBC’s Today in the past few months shows no sign of slowing down. GMA opened the 2012-13 season as the No. 1 morning news program in both Total Viewers (4.95 million) and Adults 25-54 (1.9 million). This marks the first time in 20 years that GMA won premiere week in Total Viewers and in 21 years in the key adult news demo – since the premiere weeks of the 1992-93 and 1991-92 seasons, respectively.
Compared to the premiere week of the 2011-12 season (4.8 million and 1.86 million, respectively, on w/o 9/19/11), GMA improved on both Total Viewers (+2%) and Adults 25-54 (+4%). The ABC morning news program saw its most-watched premiere week in 7 years and strongest in Adults 25-54 in 5 years – since the premiere weeks of the 2005-06 and 2007-08 seasons.
For the month of September 2012, Good Morning America won in Total Viewers (5.0 million) and Adults 25-54 (1.9 million), according to Nielsen Media Research, delivering its first monthly win in the key adult news demo in more than 18 years – since August 1994.