FremantleMedia Enterprises (FME) and Vuguru LLC today announce a major new first-look deal for international rights to the independent studio’s original commission programming. The deal will see FME distribute Vuguru original content across all digital, linear and home entertainment platforms outside North America from 2013, further diversifying FME’s catalogue of high-quality, distinctive scripted programming and forging a new partnership between one of the most exciting content producers and one of the most powerful content distributors in the industry.
An independent multi-platform studio, Vuguru was founded in 2006 by former Walt Disney Co. Chief Executive Michael Eisner and is also backed by Rogers Media of Canada In the intervening years it has developed and financed premium, award winning and immensely popular scripted multiplatform titles that have been distributed across online, mobile, and linear television platforms in over 40 countries around the world, attracting global audiences and global advertisers.
David Ellender, Global CEO of FremantleMedia Enterprises, said, “This deal with Vuguru builds on and augments FME’s burgeoning digital strategy. New media studios such as Vuguru are home to some of the best and most exciting content and ideas anywhere in the industry, and FME is one of the best-positioned and best-networked global distributors to capitalise on the creative and commercial opportunities that that presents.”
“Vuguru prides itself on creating premium content through great storytelling and are looking forward to utilizing FME’s unprecedented global reach to continue to introduce these incredible stories to new audiences all over the world,” said Larry Tanz, CEO of Vuguru.
Mipcom: FremantleMedia To Distribute Vuguru Content Outside North America
For all of Deadline’s headlines, follow us @Deadline on Twitter