AUSTIN, TX – October 29th, 2012 – Drafthouse Films, the film distribution arm of the Alamo Drafthouse Cinema, announced today it appointed Sumyi Khong Antonson to Vice President of Marketing & Distribution where she will be handling marketing strategy and execution for all theatrical and home entertainment titles. Antonson will be reporting to Drafthouse COO, James Emanuel Shapiro.
Antonson joins Drafthouse Films from a post as Executive Director of Marketing at Anchor Bay Films. She was with the company since 2008 where she developed marketing strategy for theatrical campaigns and oversaw publicity efforts, creative assets, exhibitor relations and field promotions for titles like City Island, Solitary Man, I Spit on Your Gave and Corman’s World. She also headed up field marketing efforts for The Weinstein Company home video titles through Anchor Bay Entertainment like The King’s Speech and Scream 4. Prior to that Antonson worked in the marketing departments at Twentieth Century Fox and Walt Disney Studios.