The X Factor‘s poor premiere performance on Wednesday was not all The Voice‘s doing. In its second airing last night, the singing competition drew a modest 3.1/10 in adults 18-49 from 8-9 PM. That was up 7% from the 8-9 PM portion of its two-hour season premiere, which faced The Voice, but down 6% from the entire Wednesday telecast. Vs. last year’s two-hour Thursday premiere, X Factor was down 26%.
At 9 PM, Glee opened its fourth season with a 3.3/9 in its new Thursday 9 PM slot. It was down 13% from last season’s opener in the Tuesday 8 PM berth but built on its lead-in and was up 14% from the third-season finale. (Fox had a football preemption in Milwaukee but its effect is expected to be negligible, with fast nationals likely holding up or dropping a tenth.) UPDATE 2PM: The X Factor stayed flat in the finals, while Glee was adjusted down to a 3.1 demo rating. Nielsen initially reported an uptick for X Factor to a 3.2 but later corrected the information.
NBC’s America’s Got Talent (2.4/7) from 9-10 PM ended its season on a whimper, down 33% from last year’s closer to rank as the series’ lowest-rated finale ever. Because of The Voice‘s expansion to the fall, Talent‘s finale was shifted to Thursday for the first time this year. At 10 PM, Rock Center With Brian Williams (1.4/4) hit a series high for a regular telecast. NBC won the night in total viewers, Fox in 18-49.
Elsewhere, against X Factor ABC’s Wipeout (1.1/4) tumbled 21% from last week to tie its lowest rating ever, CBS’ Big Brother (2.0/5) at 9 PM was down 13% from last week, and the CW’s The Next (0.3) was flat.