TORONTO – Sept. 13, 2012 – Tribeca Film has acquired U.S. rights to Bert Marcus Productions’ How to Make Money Selling Drugs, which had its world premiere on Friday night at the Toronto International Film Festival. The provocative documentary offers an in-depth look at the high-stakes world of drug dealing and drug enforcement by blending authentic reportage with pop culture references. Directed by Matthew Cooke, the film reunites producers Bert Marcus of Bert Marcus Productions and Adrian Grenier (HBO’s Entourage), the team that created the breakout hit Teenage Paparazzo. Tribeca Film plans a 2013 theatrical release day and date with on-demand platforms, where it will be available in more than 40 million homes through a variety of video-on-demand offerings, as well as iTunes, Amazon Watch Instantly, VUDU and Xbox.
How To Make Money Selling Drugs offers a captivating glimpse into the lives of those on both sides of the “war on drugs,” delivering a diverse and unique perspective on the controversial subject through interviews with 50 Cent, The Wire producer David Simon, Arianna Huffington, Woody Harrelson, Eminem and Susan Sarandon, as well as infamous drug kingpin “Freeway” Rick Ross. Presenting a shockingly candid examination of how a street dealer can rise to cartel lord with relative ease, the documentary reveals how public policy and government drug enforcement have struggled to creatively adapt to and effectively disincentive Americans from dealing drugs. Bert Marcus Productions was granted unprecedented access from top‐ranking government officials, from the U.S. Drug Czar to the Drug Enforcement Agency, all providing unique and honest viewpoints on this pervasive global topic.
The deal was negotiated for Tribeca Film by Nick Savva, Director of Acquisitions, and by ICM Partners and Lawrence Kopeikin on behalf of the filmmakers.