Disney is partnering with J.C. Penney to open at least 520 children’s boutiques featuring merchandise designed exclusively for JCP. The partnership was initially reported in Women’s Wear Daily. While Penney and other major retailers including Wal-Mart, Macy’s and Kohl’s sell Disney licensed products, the goods stocked in Penney’s Disney shops will be made by Disney Consumer Products exclusively for Penney and its own Disney stores and theme parks. Penney chief merchant Liz Sweney told fashion industry publication WWD that the 750-to-1,100 square foot shops “will command prominent space.” The partnership is part of J.C. Penney’s ongoing evolution orchestrated by CEO Ron Johnson who formerly led the retail division at Apple. The Disney boutiques follow the shops-within-a-shop approach that Penney has adopted as a turnaround strategy.
Disney Puts Kids Boutiques In JCPenney
Trending Now on Deadline
More From Team
- 'Here Comes Honey Boo Boo' Future In Question With Possible Sex Offender Connection
- Gotham Awards Nominees Announced: 'Boyhood' & 'Birdman' Lead Way
- Create Advertising Group Ups Carrie Gormley & Jonathan Gitlin
- Karen Pittman Joins 'The Americans'; Gloria Reuben In 'Mr. Robot'
- 'Below Deck' Renewed For Third Season By Bravo
- 'Shark Tank' Spinoff 'Beyond The Tank' Ordered At ABC