EXCLUSIVE: After percolating at HBO for the past two years, marriage comedy Lifestyle Lemonaid, produced by Mark Wahlberg and Steve Levinson, is headed to Fox. The broadcast network has given a pilot presentation order to the now-untitled project based on LifestyleLemonaid.com, Nikki Joel’s tell-all blog about her marriage to top WME talent agent Brandt Joel.
On her blog, Nikki Joel regularly shares her husband’s most intimate details. The time he wanted to have a vasectomy … the time she caught him masturbating in the middle of the night during an earthquake … the time he erased all her TiVo-ed shows because he was pissed she’d gone out three nights in a row without him. Her friends’ stories also find their way to the blog, like a recent post about a couple caught by their daughter having sex in the bathroom of their shared hotel room.
Jordon Nardino (Desperate Housewives) wrote the script and executive producing with Wahlberg, Levinson and the Joels. Casting on the presentation, for which HBO is providing production services, is expected to start right away. Rob Riggle, who was set to star in the project at HBO where it went to a table read, is no longer attached. Under his development deal with the pay cable network, he is starring and producing a comedy project about 1980s bond traders, which is being written by Adam McKay and Chris Henchy.
This is a rare project migration from a pay cable to a broadcast network. A move in the opposite direction, from Fox to HBO, famously gave HBO its biggest hit, The Sopranos. This marks the second broadcast production order for frequent collaborators Wahlberg and Levinson who executive produced the 2011 CBS comedy pilot Home Game. The project was packaged by WME.