ABC has bought Middle Age Rage, a single-camera comedy from veteran writer-producer Cheryl Holliday, Steven Spielberg’s rechristened Amblin TV and ABC Studios. Written by Holliday, Middle Age chronicles what happens when a middle-aged wife and mother is fed up with feeling invisible and begins to speak up and demand the respect she feels she’s earned. Holliday will executive producing with Amblin TV/DreamWorks TV co-presidents Darryl Frank and Justin Falvey.
Holliday has developed with DreamWorks TV a number of times over the years, landing two cast-contingent pilot orders in 2006 and also working on the company’s animated series Father Of The Pride. I hear DreamWorks TV brass reached out to her about ideas that touched her in a personal way and she pitched Middle Age Rage, which reflects her personal frustration about how the average middle-age woman is treated in the world today. King Of the Hill alumna Holliday serves as an executive producer on DreamWorks Animation’s Nickelodeon series Kung Fu Panda, for which she earned two Daytime Emmy nominations this year. Her credits also include CBS’ Mike & Molly and Still Standing. This marks Amblin TV’s third sale this week along with dramas America’s Son, a contemporary spin on Hamlet, at Fox; and Embrace, based on Jessica Shirvington’s supernatural young adult novel, at the CW.