ICM Partners has signed Philip Atwell, and will focus on finding him feature work. Atwell most recently directed the ground breaking Tupac Shakur Hologram project at Coachella. The show became an internet sensation, and sparked a 500% increase in sales of the late rapper’s albums, and also drove up visual effects company Digital Domain’s stock price. It won Atwell the Cannes Lion Titanium Award. Atwell has directed War, with Jason Statham and Jet Li and the concert film Up In Smoke with Eminem, Snoop, Ice Cube and Dr. Dre. Here’s the hologram: