It’s getting a little harder for movie theater owners to boast that they offer an entertainment bargain. The average outlay to watch a movie hit $8.12 in Q2, exceeding the previous quarterly high of $8.01 in the last three months of 2010, according to data released today by the National Association of Theater Owners. The ticket price figure represents the average consumer payment, so it reflects both rising fees that theaters charge as well as how many people pay the extra few bucks to see a movie in 3D or IMAX. By that measure, ticket prices fell in the second half of 2011 — by about 2.9% to an average of $7.83 in Q4. The trend began to change in this year’s Q1; the average ticket price was +1.1% to $7.92. But the price jumped another 2.5% in Q2 helped by 3D hits including Marvel’s The Avengers, Fox’s Prometheus, and Pixar’s Brave. But both the prices, and the rate of increase, vary greatly depending on location and theater chain. For example, Regal reported an average Q2 ticket price of $9.11, +3.2% vs Q1, while Carmike — which focuses on small to mid-sized markets — generated $6.91, +1%.
Movie Ticket Prices Rising Again
What's Hot on Deadline
Bill O'Reilly To Matt Lauer On His Firing From Fox News & Sexual Harassment Claims: "This Was A Hit Job"
Tucker Carlson Blasts Emmys; Calls It A "Remarkable Triumph Of Identity Politics Over Art & Entertainment"
Latest Film News
- Israeli Drama ‘Foxtrot’ Acquired By Sony Pictures Classics As Pic Wins 8 Ophir Awards
- ADG Awards: Art Directors To Induct Ken Adam & Tyrus Wong Into Hall Of Fame
- Bron Studios Secures Revolving $50M Credit Line From Comerica Bank
- Will Paramount Replace Chinese Slate Partner With U.S. $$$? Dallas-Based Investors Circling
- ‘Fall In Love’: Will This Virtual Reality Program Make You Fall In Love?
- Oscars: France Enters Robin Campillo’s ‘BPM’ In Foreign Language Race