EXCLUSIVE: Jim Rome is becoming CBS Sports man all the way. Deadline has learned that the popular sports broadcaster is finalizing a deal with CBS Radio, which is expected to use his show as the cornerstone for CBS Sports Radio, the new national sports radio network slated to launch on Jan. 2. Rome’s daily morning Jim Rome Show had been syndicated by Premiere Radio Networks since 1996.

The new agreement follows Rome’s deal with CBS in January when he left ESPN and his show there, Jim Rome Is Burning, for Rome, a new half-hour daily cable TV show on CBS Sports Network, which premiered in April, and a new sports and entertainment series on Showtime, which will debut later this year. Rome also is set to contribute to CBS Sports’ coverage of the NFL, NCAA basketball and U.S. Open Tennis Championships, and other events. The pact with CBS Radio brings Rome’s radio and TV endeavors under the same roof and makes him one of CBS’ top sports personalities across all media.