Lionsgate announced today that the home entertainment release of the first installment of its blockbuster franchise The Hunger Games was also the largest digital and on demand launch in the Company’s history, generating the biggest first day sales of any title on Zune Video on Xbox, achieving more first day transactions on Comcast than any title in the past four years and generating record Lionsgate revenue on iTunes. It sold an estimated 3.8 million DVD and Blu-ray units in its first weekend of release, continuing the momentum it demonstrated in generating more than $407 million at the North American box office, the 13th highest grossing North American release of all time. Lionsgate EVP and General Manager of Home Entertainment Ron Schwartz said more than 1/3 of its first weekend units sold in the higher margin Blu-ray format, a remarkably high percentage. The first installment of The Hunger Games franchise has already grossed nearly $700 million at the box office worldwide.
'Hunger Games' Sells 3.8M DVD And Blu-rays Its First Domestic Weekend
What's Hot on Deadline
DC Digital Service To Launch With 'Titans' Series From Greg Berlanti & Akiva Goldsman And 'Young Justice: Outsiders'
TV Upfronts 2017 Schedule: Fewer Agency Parties Amid WGA Strike Fears; CBS Tackles Unexpected Vacancy
Latest Film News
- Deadline Studio at Tribeca 2017 – Day 5 – Milo Ventimiglia, Cobie Smulders, Justin Long, Martin Landau & More
- Jeff Goldblum Books Trip To ‘Jurassic World’ Sequel
- WGA Contract Talks Over For The Day, Will Resume Wednesday – Update
- Universal’s ‘Half To Death’ & ‘The Snowman’ Swap Slots; ‘Insidious: Chapter 4’ Moves Off 2017 Schedule…
- Netflix Picks Up Alfre Woodard-Starring Drama ‘Juanita’
- Will Smith In Talks To Join Ang Lee For ‘Gemini Man’