Brian Brooks is managing editor of MovieLine.
A pair of New York-centric limited releases debuted in exclusive runs in NYC over the weekend and the numerical results were decent at best. Red Hook Summer and 2 Days In New York lead specialty openers with limited runs. Spike Lee’s latest Brooklyn tale Red Hook Summer bowed in four locations in Manhattan and Brooklyn, averaging $10,525. OK but not spectacular. The film doesn’t have major stars and its distributor touted its opening on four screens instead of the “safer route” of two locations as many specialty openings do.
“We’re very excited, and think this is a great start to the show,” Variance Films head Dylan Marchetti said. “As Spike often says, ‘no shenanigans’ – so rather than play the per-screen average game and open only two theaters, we made sure the film was available to its audience in Harlem and of course, the Republic of Brooklyn right on the break, and the reaction from the crowds showed it was clearly worth it.” Variance and Lee’s 40 Acres plan to keep RHS in the New York area next week, followed by an expansion in Atlanta, D.C., Chicago, Baltimore, Philadelphia and LA in two weeks with more to come August 31st.
Julie Delpy’s 2 Days In New York is the followup to her popular chatty comedy 2 Days In Paris in which she starred opposite Adam Goldberg. For New York, she essentially reprised the formula, switched cities and switched to Chris Rock as her love interest. The Sundance 2012 entrant has not grabbed audiences like the first one, at least in its theatrical debut, though it performed decently with a $13,500 average in two theaters. 2 Days In Paris opened in 2007 in 10 theaters with a $17,364 average. Magnolia Pictures will expand from New York to the rest of the Top 10 markets on Friday.
In other openers, Max And The Junkmen finally made it to U.S. shores decades after its original release. It played exclusively at the Film Society of Lincoln Center’s newish Elinor Brunin Munroe Film Center, grossing $11,700. Dutch prostitute documentary Meet The Fokkens bowed at Film Forum in New York, grossing a decent $8K. Not bad for something as finite a subject as two middle-aged women who happen to be twins and happy sex workers.
Goats which stars David Duchovny did not report numbers as of the time of this article’s publication.
Among holdovers, Sony Pictures Classics’ Celeste And Jesse Forever added 14 locations in its second weekend, averaging $7,472 from 18 sites. The Sundance 2012 pic opened last weekend in 4 locations, averaging $28,003. Magnolia’s 360, starring Anthony Hopkins, Rachel Weisz and Jude Law has held only precariously in its second round. The film added 7 theaters in week 2, averaging a soft $1,111. It debuted at two locations averaging $6,300.
Fox Searchlight’s Ruby Sparks added 197 theaters in its third weekend and the total gross jumped just 14% with the added venues, averaging $1,739. Killer Joe, LD Entertainment’s NC-17 William Friedkin-directed violence-laden movie with Matthew McConaughey, Emile Hirsch, Juno Temple and Thomas Haden Church added 22 theaters in its 3rd week. The film averaged a modest $3,942, a week earlier the average in though the film averaged $11,647 in 14 theaters last weekend in its second turn.
Max Et Les Ferrailleurs (Max And The Junkmen) (Rialto Pictures) NEW [1 Theater] Weekend $11,700
Meet The Fokkens (Kino Lorber Films) NEW [1 Theater] Weekend $8,000, Cume $10,500
Red Hook Summer (Variance Films/40 Acres & A Mule Filmworks) NEW [4 Theaters] Weekend $42,100, Average $10,525
Returning / 2nd Weekend
360 (Magnolia Pictures) Week 2 [9 Theaters] Weekend $10K, Average $1,111, Cume $26,473
Celeste And Jesse Forever (Sony Pictures Classics) Week 2 [18 Theaters] Weekend $134,494, Average $7,472, Cume $289,375
Girlfriend Boyfriend (China Lion) Week 2 [8 Theaters] Weekend $10K, Average $1,250, Cume $57,108
Ai Weiwei: Never Sorry (Sundance Selects) Week 3 [25 Theaters] Weekend $62,500, Average $2,500, Cume $243,200
Killer Joe (LD Entertainment) Week 3 [36 Theaters] Weekend $146K, Average $3,942, Cume $431,179
Klown (Drafthouse Films) Week 3 [8 Theaters] Weekend $5,149, Average $644, Cume $52,273
Ruby Sparks (Fox Searchlight) Week 3 [261 Theaters] Weekend $454K, Average $1,739, Cume 1.25M
Searching For Sugar Man (Sony Pictures Classics) Week 3 [15 Theaters] Weekend $63,250, Average $4,217, Cume $166,376
The Queen Of Versailles (Magnolia Pictures) Week 4 [84 Theaters] Weekend $210K, Average $2,500, Cume $924,544
Easy Money (The Weinstein Company) Week 5 [7 Theaters] Weekend $17,626, Average $2,518, Cume $142,761
Farewell My Queen (Cohen Media Group) Week 5 [64 Theaters] Weekend $107,514, Average $1,680, Cume $811,045
The Imposter (Indomina) Week 5 [13 Theaters] Weekend $44,343, Average $3,411, Cume $168,328
2016 Obama’s America (Rocky Mountain Pictures) Week 5 [61 Theaters] Weekend $320K, Average $5,249, Cume $$538,613
Red Lights (Millennium Entertainment) Week 5 [8 Theater] Weekend $5,645, Average $706, Cume $49,503
Beasts Of The Southern Wild (Fox Searchlight) Week 7 [286 Theaters] Weekend $735K, Average $2,570, Cume $7,172,273
To Rome With Love (Sony Pictures Classics) Week 8 [264 Theaters] Weekend $455,471, Average $1,725 Cume $15,125,770
Safety Not Guaranteed (FilmDistrict) Week 10 [73 Theaters] Weekend $61K, Average $836, Cume $3,603,449
For Greater Glory (Arc Entertainment) Week 11 [10 Theaters] Weekend $4K, Average $400, Cume $5.669M
Moonrise Kingdom (Focus Features) Week 12 [447 Theaters] Weekend $624,871, Average $1,398, Cume $42,062,930
The Best Exotic Marigold Hotel (Fox Searchlight) Week 15 [184 Theaters] Weekend $180,400, Average $980, Cume $45.387M
Bernie (Millennium Entertainment) Week 16 [ Theaters] Weekend $80,766, Average $918, Cume $8.941M
The Intouchables (The Weinstein Company) Week 18 [194 Theaters] Weekend $405K, Average $2,088, Cume $9.328M