Apple is in talks with U.S. cable systems about letting consumers use an Apple device as a set-top box for receiving live television and other content, the Wall Street Journal reported tonight. Apple has long been expected to enter the TV market in some way, whether with a TV of its own or other hardware. There doesn’t appear to be a deal yet, possibly because of cable operators’ wariness of letting Apple gain a foothold in their business. Apple’s talks with the cable operators suggest the company is taking a less radical approach to expand into TV than had been speculated in the past. Building a set-top box might allow Apple a way into the TV business that resembles its successful approach to the mobile phone industry. That approach has allowed Apple to sell iPhones while wireless providers deliver the service and profit from the sale of data. The Journal said Apple CEO Tim Cook met with Time Warner Cable CEO Glenn Britt last month at Allen & Co.’s annual media conference in Sun Valley, Idaho. Apple already sells a device called Apple TV for $99 that allows customers to access Internet-delivered video such as Netflix and iTunes, but does not provide direct access to cable-delivered programming. Additional sources cited by the Journal suggested that the hardware could involve technology that would be imbedded into a TV set. Cable operators have been worried that Apple could erode their relationship with customers if Apple had a role in the set-top box. But a deal with Apple might also allow cable operators to reduce spending on set-top hardware while allowing them to hang onto their customers and sell them more services.
Apple In Talks With Cable Systems About Set-Top Device: WSJ
What's Hot on Deadline
'Dunkirk' To See Weekend Victory Of $55M+; 'Girls Trip' Hot At $27M+; 'Valerian' Falling To Earth With $16M
Comic-Con: 'Outlander' EP Ronald D Moore Talks Seasons 3 & 4, Diana Gabaldon, 'Battlestar Galactica' & The Changing SDCC
Sean Spicer Says Melissa McCarthy 'Saturday Night Live' Parody "Funny"; Sean Hannity Reminds Him It's Not
Sean Spicer Resigns As Anthony Scaramucci Named White House Communications Director; Trump Lauds "His Great Television Ratings"
Latest Film News
- ‘The Gift’: Patrick Stewart, Katie Holmes & Giancarlo Esposito Wrapping In Montreal
- ‘Shot Caller’ Review: ‘Game Of Thrones’ Star Nikolaj Coster-Waldau Plays A Game Of Survival In Gripping…
- Blumhouse & Todd McFarlane Team For ‘Spawn’ Movie – Comic-Con
- From 'Fauda's Assaf Bernstein On 'Rose Madder’ To 'The Shining' Onstage: What's Behind Stephen King's…
- ‘Dunkirk’ To See Weekend Victory Of $55M+; ‘Girls Trip’ Hot At $27M+; ‘Valerian’ Falling To Earth…
- Nicole Ari Parker To Star In Indie Comedy ‘Headshop’