iPhone and iPad owners who like to watch YouTube videos may soon have to deal with commercials. Apple said today that its license to carry the YouTube app has expired, which means it won’t come pre-loaded with iPhones and iPads. Not to worry: Google is developing a new YouTube app that will available in the App Store — and videos can still be viewed within the Safari browser. But the change could affect the mobile YouTube experience, BTIG analyst Rich Greenfield says. He believes that in their original 2007 carriage deal, Apple agreed to give YouTube a prominent place on its devices’ home screens as long as Google didn’t include ads. “With consumers shifting to mobile devices at an increasingly rapid rate and Google investing serious dollars in higher quality programming for the YouTube platform…we believe Google could no longer allow its YouTube app on iPhones and iPads to go without advertising,” Greenfield says. Unlike other companies such as Facebook that are struggling to find a compelling way to integrate commercials and content on a mobile device, he adds that spots on YouTube should command “very compelling” prices.
Apple Will Drop YouTube App From iOS 6, Possibly Clearing The Way For Mobile Ads
What's Hot on Deadline
Robert Redford Sanguine About Donald Trump But "Depressed" About Partisan Politics At Sundance Opening Presser
Paramount Gets China Infusion: $1 Billion, 3-Year Slate Co-Financing Deal With Shanghai Film Group & Huahua Media
'A Dog's Purpose' Producer "Horrified" Seeing Video Of Dog Almost Drowning On Set; PETA Calls For Boycott Of Film
Latest Film News
- Pinewood Atlanta, Georgia Film Academy To Host Sundance Event For Indie Talent
- Content Media Boards Sundance Doc ‘Cries From Syria’
- ‘La La Land’ & ‘Hidden Figures’ Among Artios Award Winners
- Jim G In Play: Legendary, Sony, Time Warner?
- Al Gore Stays Mute On Donald Trump At ‘Inconvenient Sequel’ Sundance Screening
- ‘A Dog’s Purpose’ Weekend Premiere And Press Junket Cancelled Amid Video Controversy